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Sales & Marketing

How to Build a Sales Commission Program: Which Type is Right for Your Business? (Part 2)

Want your sales team to surpass their monthly goals? Here’s how to build a sales commission program they’ll work hard to achieve.
Sales & Marketing

Say What? For Small Business Owners, Comments Matter More Than Clicks

Talin Koutnouyan, a marketing strategy and analytics expert and small-business consultant, shares advice for marketing your small business.
Sales & Marketing

How to Build a Sales Commission Program: 10 Lessons (Part 1)

It’s time to think about hiring a salesperson. Here are 10 rules you should follow to create a sales commission program for your business.
Sales & Marketing

Sales and Marketing, Part 4: How to Create a Sales Funnel for Free

Creating a sales funnel will help you find the right customers and lead them down the path to buying your product or service. Here’s a look at the sales funnel stages.
Sales & Marketing

Sales and Marketing, Part 3: How to Create a Sales Budget and Plan

Here’s a look at all your sales budget questions and answers: why you need one, how it differs from your marketing plan, and how to track your success.
Sales & Marketing

Sales and Marketing, Part 2: Marketing Your Business in 6 Easy Steps

If your marketing team is a party of one (that’s you!), take a look at these creative ways to market your business, including a brand story example.
Sales & Marketing

Sales and Marketing, Part 1: How to Create a Marketing Plan

What’s the difference between sales and marketing? A lot. Here’s a look at the definition of marketing vs. sales, with examples.
Sales & Marketing

Marketing Case Studies from the Big Cos

Small business owners can learn a lot from the marketing successes (and more importantly, the failures) of the big companies. Here are a few of the best.
 
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